The Best Apps for Social Media Marketing & More

Here are the best apps for social media marketing––plus must-have tools for digital marketing as well as traditional media.

woman using her smart phone

Overwhelmed by all the options out there for digital marketing strategies in your business?

Use the best social media scheduling apps and tools to get your posts seen—and to manage any social media stress in the process. These tools have helped my media dietitian business grow immensely! You can even use most of these on your mobile device.

As a media dietitian, blogger, and professional journalist and writer (who went back to school to become a dietitian!), I often get asked about my top social media and writing resources.

So here, I’ve compiled my favorite social media scheduling apps, web and SEO tools, keyword monitoring tools, social media classes, social analytics tools, social listening tools, mobile apps, go-to business finds, and even freelance writing books.

Disclosure: Many of the links below are affiliate links, which means I may earn a small commission if you make a purchase (at no additional cost to you).

And several of these tools are extending special discounts just for you, when you use my links below! Now, read on for the best apps for social media marketing and more!

a person holding their smart phone with various apps showing

The best social media tools

Here are the best apps for social media marketing. I’m also sharing a few of my favorite social media courses that teach you how to ace Pinterest and more.

For Pinterest: Tailwind

This Pinterest scheduler allows you to schedule out pins all day long. It’s truly one of the best social media scheduling apps out there!

Scheduling a plethora of pins is essential to help optimize referral traffic to your site, since Pinterest is more of a search engine than a social media platform.

For Pinterest: Pinterest with Elle

This incredibly price-friendly e-course was created by a blogger who’s found fantastic success with Pinterest. She also offers a Facebook group with daily tips and advice.

For Instagram: Later

I use this tool to schedule out my Instagram posts, for days when I’m not posting live. It’s simple, it works, and you can schedule out weeks’ worth of posts. It’s really one of the best apps for social media marketing.

For Instagram: Hopper HQ

This is another Instagram scheduler that I’ve used. It has a totally different look and feel to Later, which some people may prefer. Use code IGBOOST for $19 off a new account.

For Instagram: Link in Profile

The profile URL link is a great way to traffic from Instagram. But who can remember to change it every day? Not me! This program redirects users to the links that you type into individual posts. 

For all platforms: Meet Edgar

When it comes to social media managers, pick this one. It might just be the best social media scheduler out there and is fantastic for small business owners! It saves time and makes social media life so much simpler.

It allows you to create a library of content for your social media accounts, so Facebook, Twitter, LinkedIn, and Instagram. This way, you’re never out of content to post.

Using it saves me hours of time I used to spend scheduling out individual posts each week, and it’s truly one of the best social media scheduling apps you can invest in. Meet Edgar also provides some social media analytics tools, including Twitter analytics.

listicle of social media and marketing apps

The best digital marketing tools

When it comes to building a presence online, growing your website following is hugely important. That’s why, in addition to sharing the best apps for social media marketing above, I’m also sharing my favorite digital marketing tools.

For SEO: Sticky Blogging

What I’ve learned from this SEO course has been mind blowing! Seriously. You can learn how to bring so many more visitors to your website and how to amplify keywords you’re already ranking for.

If you’re using ads on your site, more visitors means more revenue in your pocket! And sometimes there’s a free webinar

For SEO: SEO Made Simple

While the Sticky Blogging course is great, I consider it more of a get-your-feet-wet SEO course. When you’re ready to take a really deep dive into SEO, the SEO Made Simple Course really gets into all the nitty gritty of SEO, including both front-end SEO and back-end SEO.

For SEO: KWFinder

This keyword-search tool makes it a no brainer to find keywords you’ll want to utilize in your SEO strategy. I use this SEO tool almost daily, and it’s one of the top apps for small businesses.

For SEO: SEMRush

This SEO tool is the cream of the crop of SEO tools. It offers a keyword tool, makes suggestions of verbiage so that your landing page and posts can rank higher, allows you to SEO audits, and much more.

It also offers a content marketing toolkit and is really one of the best analytics platforms out there. You can also connect it with Google analytics to get really helpful stats. Get a free 7-day trial by clicking this link.

For web hosting: Green Geeks

This web-hosting service has worked without fail for the Master the Media e-course site that I co-run with a fellow dietitian. Just FYI if you’re looking for a hosting service!

For newsletter growth: Get Site Control

This pop-up tool allows you to easily create pop-ups on your website. It’s been a major way that I’ve grown my e-newsletter list. I pay for a version that allows me to have more than 10,000 pop-ups a month.

There’s a free version if your website traffic is less than that. You can use code amygorin for a nice discount!

For marketing: PlaceIt (Marketing)

This tool is really, really cool. I use it to create branded images primarily for my Master the Media e-course. It offers many templates of flyers, books, T-shirts, and more that you can drag and drop your logo into.

For newsletters: Mailchimp

Speaking of e-newsletters, I use this newsletter tool to put out my weekly e-newsletter. It’s super easy to use. Use this link for $30 off a new account.

For e-mail: Google Suite

Investing in G Suite was one of the first things I did as a business owner. For just about $5 a month, I get an e-mail address associated with my website URL, space in Google Drive, and more.

This makes things look so much more pro. And I get more cloud storage space! Get 20% off your first year of G Suite Basic or G Suite Business with this link.

woman sitting with her laptop

The best media training tools

While social media is terrific for establishing a web presence, so is traditional media. Learn how to leverage print, web, and broadcast media to grow your brand.

For mass media: Master the Media Coaching Program

I launched this labor of love several years ago. I had been getting lots questions about how to work in the media as a health professional.

So I started this 6-month coaching program to teach health pros how to get started with freelance writing, media interviews, TV segments, social media, and more––and monetize these platforms to earn a six-figure income.

The course provides 65 CPEU credits to dietitians, including an ethics credit. Our goal: to help each and every student boost his or her income to six figures! 

For mass media: Master the Media Free Bootcamp

If you want to get a taste of how to work with the media, enroll in Master the Media’s free bootcamp.

For writing: The Elements of Style

I think every writer should have this book on his or her shelf, even when you’re looking for a writing for beginners or beyond book.

The version in my office is decades old, but the rules of grammar haven’t changed much over the years. There’s also an illustrated version if you prefer the Cliff’s Notes version!

For writing: The Associated Press Style Book

Wondering if a particular word in a title should be capitalized or if a certain phrase requires a hyphen? This go-to resource has all your answers and then some!

As a journalism student way back when, I actually read the whole entire book. But you can look up just what you need to know in just a second or two.

Final thoughts

When it comes to the best apps for social media marketing, you have many options. You can also take courses to learn the best strategies for social media marketing, as well as search engine optimization.

And you can embrace traditional media to help grow your platforms, too.

Want to know the top digital marketing tools, including the best social media tools and small business apps? See the best social media apps for business, media training tools, and more.

What have you found to be the best apps for social media marketing?

Entrepreneurship |

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